CASE STUDY
BRANDING AND DESIGN FOR A CYBER-SECURITY STARTUP
Psybersafe is a behaviour-changing online training programme that’s rooted in human psychology. We launched our business in the UK in 2021.
Space to focus on the right steps forward
The biggest challenge we have is getting clients to realise they cannot dither or delay with cyber security training. Everyone is a target!
I was looking for a graphic designer who had experience working on branding for startups. Our strategic marketing consultant recommended Dean at Type Twenty Five.
I had a lot of ideas about design and branding but needed to get them into some sort of order.
My initial phone call with Dean concluded with him suggesting ‘we don't start the branding process until the marketing strategy was in place’. This would then reveal where the branding phase would fit into our launch plan.
Dean's sound advice gave us the space to focus on the best way to move forward.
There are many cyber-security training programmes available, but Psybersafe is different because it is effective, innovative, fun and trusted.
Dean managed to get across these characteristics in our identity, which has helped Psybersafe's brand positioning and awareness.
Mark Brown,
Psybersafe
WHAT MAKES DEAN THE PERFECT DESIGN PARTNER?
Dean gave Psybersafe a visual identity which is used on every customer-facing touchpoint. We consider him to be a part of the Psybersafe team!
Mark Brown, Psybersafe
READY TO JOIN THE DOTS?
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If you're a marketer needing design support, a startup looking to shape the direction of your brand or an established business missing some brand clarity — I can help you.
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SOUTHSEA UK | SINCE 2016
