CASE STUDY
Rebranding an established brand
Shentons Solicitors, in Winchester, has been in business for over 150 years. We have a staff of 40 who work in all areas of law.
Although the company has a long history, we wanted to position ourselves as a modern law firm, rebranding was a key part of our stategy.
Branding clarity
Shentons were already working with Kara Stanford of KMS Marketing, who through a series of workshops and meetings, implemented a 12-month marketing strategy.
Part of the marketing plan was to update our branding. Kara recommended we work with Dean, whose experience of similar branding projects would help us meet our goals.
After completeing a review of our existing branding, he could see it lacked a cohesive look and feel, which made it difficult for clients to connect with us.
Dean proposed that we retain key elements of the existing brand, but bring in other design elements including colour coding to identify each department.
He produced a set of brand guidelines and brand assets to help keep our branding looking consistent.
Our branding helps us grow
The combination of a focused marketing plan and clear branding gives clarity to our marketing efforts, enabling us to attract new clients and reflect the quality and talent of our team.
The whole firm is now united and on board with marketing, with Shentons seeing a clear increase in growth and development in both areas of law and in revenue since implementing the marketing strategy and branding refresh.
We now have an ongoing working relationship with Dean who provides a holistic approach to design and involves us at every stage of a design project.
Lucy Barrott,
Shentons Solicitors
WHAT MAKES DEAN THE PERFECT DESIGN PARTNER?
Dean is a knowledgeable graphic designer, who is easy to work with. He is always open to feedback and guides us on all things design and branding. We couldn't ask for a better designer.
LUCY BARROTT, SHENTONS SOLICITORS
HELLO, I’M DEAN
I'm a graphic designer helping you to reach your goals through branding and design.
If you're a marketer needing design support, a startup looking to shape the direction of your brand or an established business missing some brand clarity — I can help you.
HELLO, I'M DEAN
I'm a graphic designer helping you to reach your goals through branding and design.
If you're a marketer needing design support, a startup looking to shape the direction of your brand or an established business missing some brand clarity — I can help you.
Selected work
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