CASE STUDY

REBRANDING AN ESTABLISHED BUSINESS

Shentons Solicitors, in Winchester, has been in business for over 150 years. We have a staff of 40 who work in all areas of law. Although the company has a long history, we wanted to position ourselves as a modern law firm, and rebranding was a key part of our marketing strategy.

Branding clarity

Shentons were already working with Kara Stanford of The Marketing Spaces, who through a series of workshops and meetings, implemented a 12-month marketing strategy.

Part of the marketing plan was to update our branding. Kara recommended we work with Dean, whose experience of similar branding projects would help us meet our goals.

After completeing a review of our existing branding, he could see it lacked a cohesive look and feel, which made it difficult for clients to connect with us.

Dean proposed that we retain key elements of the existing brand, but bring in other design elements including colour coding to identify each department.

He produced a set of brand guidelines and brand assets to help keep our branding looking consistent.

Open Shentons Solicitors style guide showing the department colour palette and colour specifications introduced during the rebrand.

Shentons Solicitors colour-coded service leaflets, including ‘Plan for their future’, showing the refreshed identity in client marketing.

Our branding helps us grow

The combination of a focused marketing plan and clear branding gives clarity to our marketing efforts, enabling us to attract new clients and reflect the quality and talent of our team.

The whole firm is now united and on board with marketing, with Shentons seeing a clear increase in growth and development in both areas of law and in revenue since implementing the marketing strategy and branding refresh.

We now have an ongoing working relationship with Dean who provides a holistic approach to design and involves us at every stage of a design project.

Lucy Barrott,
Shentons Solicitors

WHAT MAKES DEAN THE PERFECT DESIGN PARTNER?